My Role
Responsibilities
As the content strategist and social media lead, I took charge of developing a performance-driven growth plan rooted in market research, competitor analysis, and precise audience targeting within a defined niche. Through daily content production and strategic planning, I successfully generated over 20,000 impressions across multiple platforms. My role encompassed the end-to-end process: from analyzing user psychology and designing engaging post layouts, to identifying the right audience and fostering real-time interaction. Regular posting, competitor tracking, and market insight were key pillars of my workflow, all feeding into a content funnel designed to drive conversion and support the broader marketing objectives.
Collaboration
I collaborated closely with character designers, active marketers, and influencers to make sure every decision was both creatively aligned and strategically effective. By integrating feedback from experienced voices in the field, and consulting regularly with key stakeholders, I was able to shape a direction that delivered real results—the kind you can clearly see in the final outcome.
The Project
Challenge
One of the key challenges was designing an intelligent research experience that could deliver real-time, summarised insights without overwhelming the user. While the platform’s advanced AI capabilities offered powerful functionality, early testing revealed a high cognitive load and inconsistent user flows. The challenge lay in simplifying complex interactions and enhancing usability—making advanced features easily discoverable while maintaining an intuitive and approachable interface.
Goals & objectives
Simplify the User Experience.
Improve Information Clarity and Relevance.
Increase User Engagement.
Drive Platform Adoption.
